Winter Sales Opportunity

The winter solstice is behind us, we are on our way to spring.  Most people are not thinking about their sprinkler system they are signing up for gym membership to shed a few pounds they put on over the holidays.

Just as over eating is not good for us, over watering not only wastes water, it is not good for plants.  Weather smart irrigation control takes over the watering schedule in response to the weather.  Spring and fall weather conditions are tougher to predict.  It may rain for a while then suddenly come off hot and dry. It is amazing to watch our products react to changing weather, they do a great job; it is very satisfying.

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Tips and Ideas for plant health at Christmas Time

Decorating Ideas

Christmas Decorating IdeasThe smell of fresh greenery is a part of Christmas. A great place to find that greenery could be found in your own landscape making a great holiday season DIY.  These can be used to create: wreaths, garlands, wags, topiaries, mini trees and decorative hanging balls.
 
  • Collecting greenery means that you will be pruning your plants. Follow proper pruning techniques including: making the cut close to the conjoining branch, choose branches carefully so as to not leave bare areas, and use clean sharpened equipment.
  • Other items from your landscape can also be used such as: pinecones, acorns, berries, seed pods, rose hips, twigs/ branches, and chestnuts. Pinecones can be lacquered to prevent seed release.
  • Be cautious of berries selected as many are poisonous to children and pets including: mistletoe (extremely toxic), holly, yew, ivy, bittersweet, and Jerusalem cherry.

 

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Day of the week watering restrictions

Deeper, less frequent watering creates healthier plants.Every year many residence are faced with day-of-the-week lawn watering restrictions. Water agencies are being forced to get more and more creative with irrigation water use. For the last 3 years, the company that provides water to my home has limited us to two day per week watering. With all of my experience it was interesting to see the effects.  Before the restrictions, my neighbor watered every day.  When the restrictions were put in place, his lawn suffered.  The grass had grown accustom to daily watering, roots were shallow and by the second day the lawn was showing stress.  At my home, because of good deep healthy roots, our lawn always looked great.  I typically would water my lawn about every 5 days in the summer.  Two-day-a-week watering impacted me in an opposite way; I now had to water more often. 

What can the bird do for you?

What can twitter do for your landscape and water manager business? Let the bird work for you. As an expert in the landscape industry, you may be wondering what use is Social Networking to your business, how can this help you grow as a business? The fact is, as advertising morphs over into Social Networking, you may find that the old fashion traditional advertising methods may not be as successful as they used to be. Don't write those traditional methods off completely because the one thing they offer is a local presence. Just as many of your customers can be found on Social Networking sites because they to are looking to network together and promote their business. So what does this all mean to you? It means its time to learn the power of FREE marketing through social networking. Twitter is one of those great tools that once you learn how to use it, you will wonder how you ever lived without it.

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Effective Rain - Know your sprinkler controller

No one likes to see the sprinklers on when it is raining.  Rain shut-off devices can fix that.  But the bigger problem is, they don’t know how much rain fell or when to resume watering after the storm is over.  Also rain shut-off devices allow watering in light rain storms. 
 
Irrigation supplements rainfall.  Water managers should consider both ET and rainfall.  Very simply ET – Rain = Irrigation.  It would be nice if it was that simple.  The problem is not all rainfall is effective.  Rain needs to reach the plants.  In a heavy rain storm water runs off.  Long sustained rain will soak below roots, so how much rain can the soil hold?

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No Tricks, Just Treats

Marketing your landscape business - No Tricks Just treatsIt's that time of year again where you are turning off the sprinklers systems, blowing out the lines and looking for your winter income and planning for next years season. This is such a great time of year. All of next years marketing campaigns are being set up and I for one, love a great marketing campaign.

So have you stopped to consider what you did this year that was successful and what things you would like to try? Let me give you a few ideas, with just a few minutes a day, you may be surprised at how successful some of these “tips and tricks” can be. Don't be “spooked” if they seem crazy and just not for you.

Website improvements

One of the best ways is to use your website to your advantage. Be creative, create interaction, be informative, etc. I'm sure you heard all this before, but what does it mean to you. Are you hoping that prospective clients will “find” your website and read something about you and think that they just have to have you? Not normally. Give them something to bring them in … Plant Guide, Tree Guide, etc. Both of these are great for Search Engine Optimization and give people a reason to actually come to your website.

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